Alexander Varney is a software designer
I'm a software designer and product builder creating delightful user experiences. I enjoy every part of the design process, from doing research and defining the problem to writing reusable CSS and pushing code.
I'm guided by intuition and informed by research and I strongly believe that aesthetics and attention to detail drive exceptional products.
Experience
Undo (RIP) is a 100% digital insurance company. As the design lead for the car insurance product, I’ve applied psychology-based design principles to help new customers understand and choose the right coverage, resulting in a 9% increase in the average premium paid by new customers. I also redesigned parts of the referral program to be more cost-effective, saving +3.5M DKK/yearly.
GoMore is a car-sharing platform with more than 3 million members. I've worked with product design, UX research, brand design, illustration and code. Notable projects I've been a part of include overhauling the onboarding flow for car owners, improving the conversion rate of the checkout flow for leasing customers, and revamping the renter identity verification process to combat fraud.
Expertise
- Product Design
- Web Design
- App Design
- UX Research
- User Interviews
- Product Discovery
- Product Analytics
- Visual Identity
- Prototyping
- Figma
- Sketch
- Maze
- Adobe CC
- HTML & CSS
- JavaScript for design
- Git
- A/B Testing
- Webflow
What value I can add
Conduct research
To understand your users, competition or business area
Design and ship meaningful features
From early wireframes to final designs and implementation in code
Iterate and prototype ideas
Quick prototyping and testing to validate new ideas and features
Create, maintain and evolve design systems
Creating components and guidelines that are flexible and reusable