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Alexander Varney is a software designer.
I'm a software designer and product builder creating delightful user experiences. I love every part of the design process, from doing research and defining the problem all the way to writing reusable CSS and pushing code.
I’m guided by intuition and informed by research and I strongly believe that aesthetics and attention to detail drive exceptional products.
Selected work
Experience
Senior Product Designer at Undo
2022 — 2024
Undo is a 100% digital insurance company. As the design lead for the car insurance product, I’ve applied psychology-based design principles to help new customers understand and choose the right coverage, resulting in a 9% increase in the average premium paid by new customers. I also redesigned parts of the referral program to be more cost-effective, saving +3.5M DKK/yearly.
Senior Product Designer at Undo
2022 — 2024
Undo is a 100% digital insurance company. As the design lead for the car insurance product, I’ve applied psychology-based design principles to help new customers understand and choose the right coverage, resulting in a 9% increase in the average premium paid by new customers. I also redesigned parts of the referral program to be more cost-effective, saving +3.5M DKK/yearly.
Senior Product Designer at GoMore
2015 — 2022
GoMore is a car-sharing platform with more than 3 million members. I've worked with product design, UX research, brand design, illustration and code. Notable projects I've been a part of include overhauling the onboarding flow for car owners, improving the conversion rate of the checkout flow for leasing customers, and revamping the renter identity verification process to combat fraud.
Senior Product Designer at GoMore
2015 — 2022
GoMore is a car-sharing platform with more than 3 million members. I've worked with product design, UX research, brand design, illustration and code. Notable projects I've been a part of include overhauling the onboarding flow for car owners, improving the conversion rate of the checkout flow for leasing customers, and revamping the renter identity verification process to combat fraud.
Designer at Founders
2014 — 2015
Founders is a startup studio. I was a part of the Core Team where I helped launch the first version of GoBox, a storage product, and worked on early versions of Pleo, a company expense solution.
Designer at Founders
2014 — 2015
Founders is a startup studio. I was a part of the Core Team where I helped launch the first version of GoBox, a storage product, and worked on early versions of Pleo, a company expense solution.
