Alexander Varney is a software designer

I'm a software designer and product builder creating delightful user experiences. I enjoy every part of the design process, from doing research and defining the problem to writing reusable CSS and pushing code.

I'm guided by intuition and informed by research and I strongly believe that aesthetics and attention to detail drive exceptional products.

Experience

WeDoBooks logo
Senior UX/UI Designer at WeDoBooks 2024 — Present

WeDoBooks wants to inspire more people to read books. I primarily work with the digital library app Biblio and the literature distribution platform Publizon.

Vend logo
Product Designer at DBA/Vend 2024 — 2024

Vend aims to make circular consumption the obvious choice. I worked in the Recommerce vertical across DBA, Finn, Blocket, and Tori, primarily focusing on transitioning DBA to a new shared platform.

Undo logo
Senior Product Designer at Undo 2022 — 2024

Undo (RIP) is a 100% digital insurance company. As the design lead for the car insurance product, I’ve applied psychology-based design principles to help new customers understand and choose the right coverage, resulting in a 9% increase in the average premium paid by new customers. I also redesigned parts of the referral program to be more cost-effective, saving +3.5M DKK/yearly.

GoMore logo
Senior Product Designer at GoMore 2015 — 2022

GoMore is a car-sharing platform with more than 3 million members. I've worked with product design, UX research, brand design, illustration and code. Notable projects I've been a part of include overhauling the onboarding flow for car owners, improving the conversion rate of the checkout flow for leasing customers, and revamping the renter identity verification process to combat fraud.

Founders logo
Designer at Founders 2014 — 2015

Founders is a startup studio. I was a part of the Core Team where I helped launch the first version of GoBox, a storage product, and worked on early versions of Pleo, a company expense solution.

Expertise

  • Product Design
  • Web Design
  • App Design
  • UX Research
  • User Interviews
  • Product Discovery
  • Product Analytics
  • Visual Identity
  • Prototyping
  • Figma
  • Sketch
  • Maze
  • Adobe CC
  • HTML & CSS
  • JavaScript for design
  • Git
  • A/B Testing
  • Webflow

What value I can add

Conduct research

To understand your users, competition or business area

Design and ship meaningful features

From early wireframes to final designs and implementation in code

Iterate and prototype ideas

Quick prototyping and testing to validate new ideas and features

Create, maintain and evolve design systems

Creating components and guidelines that are flexible and reusable

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